May 06 2008
Why do you need a catch phrase, slogan or tagline
Choosing a new business catch phrase, slogan or tagline for your company may prove to be one of your most important marketing decisions.
The catch phrase, slogan or tagline , is an essential part of your image. A good catch phrase, slogan or tagline attracts attention, makes a strong impression. This short, powerful statement can in fact be a powerful first impression a potential costumer may have or develop of your business.
What we will Do For You.
We look at your competition, access weaknesses and strengths and their relationship to the market. We do brainstorming with ideas and thoughts regarding the creation of your catch phrase, slogan or tagline.
A well-written, exciting catch phrase, slogan or tagline is important to any business. It is a vital part of your branding and deserves special attention.
The catch phrase, slogan or tagline we produce for you are original and written specifically for you. They’re not generic. They’re not generated with software. They’re a well thought out catch phrase, slogan or tagline. Ideas like those that major companies pay thousands, sometimes hundreds of thousands of dollars to have developed.
If large, powerful, successful companies know the importance of slogans and are willing to pay lots of money to develop them, shouldn’t you have as much concern in the development of your own slogan?
Other companies will develop a catch phrase, slogan or tagline for you, some may charge similar rates, some will charge considerably more, however almost all will retain some rights to advertise the work they did for you, we transfer all copyrights to you as developer of the material and will never advertise the work we did for you.
Further as an added bonus, we will search trademark databases for enfringement issues and report those to you upon transferring the work.
Look and see if you recognize some of these well-known catch phrase’s, slogan’s or taglines:
“Ancient Chinese secret, huh?” - from a Calgon commercial
“Whazzup?” - Budweiser ad campaign
“Where’s the Beef?” - Clara Peller in a Wendy’s commercial
“Don’t leave home without it” American Express
“Good to the last drop” Maxwell House Coffee
“Built for the Human race” Nisson Motor Corp
“it’s the real thing” Coca Cola
“Just slightly ahead of our time” Panasonic
“Breakfast of Champions” Wheaties
“I’m Lovin it” McDonalds
“Have it your Way” Burger King
Words to live by: a catch phrase conveys the vision of your business - to employees and to customers -
Corporate slogans
Using corporate slogans to manage as well as market is common among America’s corporate giants. For 17 years, Ford used “Quality is job one” to convince car buyers of its emphasis on quality and to remind workers of the importance of this characteristic.
Many other companies, including Avis (”We try harder”) and Charles Schwab (”Helping investors help themselves”) have made the most of the management value of slogans, and there’s no reason smaller companies can’t do the same. In fact, the flexibility, low cost and high rate of effectiveness of catch phrase’s, slogan’s or tagline’s as management tools make them almost mandatory for companies of any size.
Catch phrase, Slogan or Tagline - crafting
Six to eight words is the maximum suggested number.
Short or long, a slogan should encapsulate the essence of the firm. “It should be unique to the company, and it should represent the company’s cornerstone.
catch phrase, slogan or tagline -crafting involves more than just developing a catchy saying, however, as a mini vision statement, your slogan should state exactly why your company is unique and how it will remain that way.
Soliciting input from employees is important, too. Don’t let high-level managers come up with a slogan on their own. “It’s best if employees have some input, That will help you use it as a tool for team-building and motivation.”
One way to encourage employee suggestions is through a contest. That was the technique Ford used to select its long-standing “Quality is job one” slogan.
What’s the Catch
It’s important to choose your catch phrase, slogan or tagline wisely: Using a catch phrase, slogan or tagline as a management tool involves some risk. One danger is that you won’t be able to live up to the slogan’s promise. That’s especially true if your slogan makes a quantitative claim, as does Embassy Suites’ “Twice the hotel,” referring to its claim of charging one-room rates for two-room suites. Although quantitative slogans can be very effective, if you make a promise and can’t live up to it, you’ll succeed only in looking foolish in front of your employees and customers.
Let us do the work for you
Developing catch phrases, is an art, a talent and requires hard work.
1000’s of companies have catch phrase’s, slogan’s or tagline’s some more popular then others, some well advertised, some not, however once marketed a catch phrase, slogan or tagline in addition to a copyright, becomes a trademark, trademark issues can shut your business down forever.
A catch phrase, slogan or tagline is proven important, check out our competition, see if they promise to search for potential trademark issues as we do.
Past business successes
This is where our competion has us beat, they would provide many examples of companies utilizing their services, we do not take credit for purchased work, once purchased, clients recieve sole credit for the work we produce.
“Catching the Wave”
We believe we beat the competition, we believe in our work, this is why we offer this unique way to do business. Your not forced into getting your money back for poor service or products. We continue to do the work till you are satisfied we have provided an acceptable product or service to you. Where else is this type of offer provided, are we crazy, no, were just “Catching the wave” to a new way of doing business.
Order catch phrase, slogan or tagline here.
