YourCatchPhrase.com

Writing Catch Phrases

Under pressure to create (usually against a deadline), a writer will naturally use familiar verbal patterns rather than thinking up new ones. Inexperienced writers, however, will sometimes go further, and string together over-used phrases or even sentences. Consider the following example:

When all is said and done, even a little aid can go a long way in a country suffering from famine.
The argument is commendable, but its written expression is poor and unoriginal. First, consider the phrase “when all is said and done.” Once, this phrase was clever and original, but so many millions of writers and speakers have used it so many times over so many years that the phrase has become automatic and nearly meaningless. This type of worn-out phrase is called a catch phrase, and you should always avoid it in your writing, unless you are quoting someone else: you own, original words are always more interesting.

A particularly stale catch phrase — especially one which was once particularly clever — is a cliché. In the example given above, the phrase “a little aid can go a long way” fits into the formula “a little *** can go a long way,” seriously lowers the quality of the writing. Essentially, a cliché is a catch phrase which can make people groan out loud, but the difference between the two is not that important.

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